How to Market Your New SaaS Without a Marketing Team

You’ve built your product, optimized the on-page SEO, added analytics, and submitted your sitemap to Google Search Console.

Now comes the million-dollar question: “How do I get people to actually find and use my product?”

If you’re like most founders, you’re probably thinking: “I don’t have a marketing team, I don’t have a huge budget, and honestly, I barely have time for marketing. What am I supposed to do?”

Here’s the thing, there’s a marketing strategy that many founders overlook or underestimate. It’s affordable, effective, and can yield results within weeks.

In this article, we’ll explore how you can market your new or early-stage SaaS without a marketing team or even if you don’t have time for marketing.

Before we dive in, let's understand and clarify your immediate goals.

Your Main Goals Right Now

1. Get your product in front of as many relevant users as possible
2. Increase your website’s domain authority

Most founders assume marketing means running expensive ads, building massive social media followings, or hiring agencies.

But here’s what they miss:

You can reach thousands of potential customers and improve your search rankings without any of that.

The Secret? Launch Platforms and Directories

You need to get your SaaS listed on platforms where your ideal customers are already looking for solutions.

There are two main ways to do this:

1. Launch on Launchpads
2. List your product in Relevant Directories

Let’s explore each strategy and how it helps with distribution and domain authority.

Method 1: Launch on Launchpads

Launchpads are platforms specifically designed for product launches. They create buzz, drive immediate traffic, and give your product that “big bang” moment.

In the past, Product Hunt was the only option. Today, there are several effective options:

• Product Hunt – Still the king of launches
• Tiny Launch - Get a Badge & 54+ DR Backlink
• Tiny Startups - Launch platform for your tiny startups & side-projects.

And there are many more.

Some of these platforms are free and some charge minimal fees ($20–100) and, in return, offer exposure, high-authority backlinks, and sometimes media attention.

Method 2: List in Relevant Directories

The other method is launching on directories. Directories are also a kind of simple launchpad but are more niche-oriented.

Some directories are free; others charge a small fee ($20–50) for listing. They’re valuable because users typically find them through search engines, and they're looking for specific types of tools.

If you're curious about what directories are or how to build one yourself, read more here.

Types of Directories:

• Directory for AI Tools – Example: There's an AI for That
• Directory for MVP Builders – Example: MVP Wizards
• Directory for Design Subscription Agencies – Example: Monthly Designers

How to Execute This Strategy

Step 1: Research Target Platforms

Identify 10–15 relevant launchpads and directories where your competitors are listed and where your target keywords perform well.

Step 2: Prepare Your Launch Materials

Craft a compelling product description, add high-quality screenshots, highlight a clear value proposition (what problem do you solve?), and include a strong call to action.

Step 3: Start Free

Test your pitch on free platforms first. Use feedback to refine your listings before moving to paid options.

Step 4: Upgrade to Premium

Once your messaging is optimized, submit to paid platforms for stronger SEO and better backlinks.

Step 5: Launch Strategically

Don’t submit to all platforms at once. Spread out your launches over 2–3 months to maintain a steady flow of traffic and attention.

Automate the Process with a Listing Service

You might be thinking, “This sounds like a lot of work, and I’m already busy building the product.”

You’re not wrong.

Luckily, listing services exist to help. These services handle the entire submission process for you; they research platforms, create optimized listings, and submit your product to dozens of launchpads and directories.

If you are busy and don't want to do it manually, you can hire the ListingBott service.

ListingBott is a tool that submits your SaaS, tools, or directory with the help of AI agents and humans to 100+ relevant and handpicked launchpads and directories.

So, it’s like having a marketing assistant who does weeks of manual work in just a few days.

Benefits include:

• Higher domain rating
• Increased visibility
• Better backlink profile
• More targeted traffic

Over 1,000 startups have already used ListingBott to streamline their launch.

Don’t Forget to Track Your Results

Getting listed is just the beginning. To make the most of your efforts, track the following:

1. Traffic Sources

Use tools like Google Analytics, Simple Analytics, or DataFast to see where your visitors come from. Focus more on platforms that send quality traffic.

2. Domain Authority

Track your site's domain rating with Ahrefs, Moz, or SEMrush. Even 5–10 quality backlinks can make a measurable difference.

3. Conversions

It’s not just about traffic, track signups even purchases. A platform sending fewer but more converting users is more valuable than one sending thousands of non-converting visitors.

You can start today. Pick one platform, write your listing, and submit it. Then tomorrow, choose another one.

This slow, steady strategy helps you build a long-term growth engine, without the need for a full-blown marketing team.